The telly presenter admitted she was devastated after being axed after just a year on the show but she's hoping things will look up now she's been made brand ambassador for Regis Salons. Formerly blonde Caroline is planing to make waves in her new role by returning to her signature ‘dip dye’ hairstyle.
As a regular visitor to her local Regis Salon, Caroline has, over the last couple of months, been trialling the new Illumina colour service by Wella Professionals, which was debuted exclusively in Regis Salons earlier this year.
Caroline said of her new style role: “It was so exciting to be asked to be the new face 0f Regis Salons; I jumped at the chance. I’ve always loved to experiment with my hair and regularly visit the salon to make subtle changes to the length or colour, to keep the style looking fresh.
What I love about Regis is that, as well as being experts in recreating the latest looks from the catwalks and the red carpet, they really care about great hair. It's good fun to try out new styles and colours but as long as your hair is looking healthy you'll always feel more confident. If I have a bad hair day I feel more self-conscious and it can affect my mood, so it's really important for me to take care of my hair.”
Jenny Smith, Marketing Manager at Regis UK, added: “We announced Caroline as the new brand ambassador to our salon mangers at the annual Regis UK conference earlier this year and they were all extremely excited.
“Second only to her legs perhaps, Caroline’s hair is instantly recognisable as beautiful and on-trend – she’s rarely ‘papped’ having a bad hair day, which fits perfectly with our ethos: ‘have a great hair day’. We’re really looking forward to working alongside a real hair and style icon, and can’t wait for the campaign to get underway.”
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