IT'S the first new permanent product from IRN-BRU in 35 years and theshowbizlion.com got an exclusive taste.
Admittedly we weren't dressed for the occasion - having being pleasantly interrupted during daily bootcamp complete with mud face mask - and we were lucky enough to get can number six in the production line.
As a long time lover of Scotland's other national drink we couldn't wait to get a taste and for those who like some extra pinch without the sugar XTRA delivers.
In the making for over a year, it has been created using the distinctive BRU recipe known only to owner Mr Robin Barr himself, his daughter Julie and only one other employee.
It includes even more of the IRN-BRU taste that consumers love but leaves out the sugar for a new flavour experience.
Only the third permanent variant to be added to the range, IRN-BRU XTRA is set to take Scotland’s shelves by storm when it is released on August 22.
Adrian Troy, AG Barr Head of Marketing said: “It’s clear that the market is changing and consumers want more choice. We’ve listened to this and have worked incredibly hard to not only develop IRN-BRU XTRA, but to make it available to buy this summer.”
"As a brand, strength and resilience is at the heart of everything we do and IRN-BRU XTRA is a total knockout. With the IRN-BRU secret recipe at its core, it delivers extra taste and no sugar. We’re confident it will be just the tonic for those that are keen to try something new and enjoy the bold IRN-BRU taste they love, without any sugar.”
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