The first ever SCOTTISH INFLUENCER AWARDS takes place this Sunday with a who’s who of Scotland’s social stars.
The major new awards ceremony which is being held at Glasgow’s Radisson Red hotel will be announcing the winners following the it’s shortlist of nominees in the running to be named the country’s Influencer of the Year this weekend.
The 75-strong shortlist of nominees, across fifteen categories, will represent the country’s diverse and far-reaching spectrum of social media excellence, in a real life gathering this Sunday afternoon.
BBC Radio 1 presenter and broadcaster Arielle Free will host the inaugural Scottish Influencer Awards at the city’s Radisson RED Glasgow this Sunday 23rd October, 2022 between 2pm and 4pm, with organisers promising major levels of lights, cameras, action, and Scotland’s biggest social media stars in attendance.
A headline VisitScotland: Year of Stories - Influencer of the Year award will honour the country’s mostdistinct and original storytelling around the Year of Stories 2022 theme, while other Influencer of the Year award presentations will recognise excellence in the categories of Food, Drink, Health & Wellbeing, Family and Lifestyle, as well as Travel, Interiors & Design, Arts & Culture, Style, Beauty and Visual. A special award will honour those influencers whosesocial defines Inspiration.
A Superinfluencer award will be presented to Scotland’s biggest social media star, Emily Shak. The accolade is in recognition of Emily’s formidable commitment in creating a social profile which consistently exudes style, digital creativity, transparency and positive engagement with her international community of over 1.5 million dedicated followers.
A surprise grand finale announcement on Sunday will reveal one individual who has made such a truly inspirational impact across their social media…and will be named Scotland’s overall Influencer of the Year for 2022/2023.
Each winner will receive a covetable and 100% sustainable art-collectable sculpture by renowned Argyll design innovators Midton, plus a magnum of Whispering Angel.
A panel of illustrious judges including Michelin Star UNALOME Chef Patron Graeme Cheevers, Creative Director and Designer Iona Crawford, international beauty gurus Marc Elrick and Dylan Brittain, CEO and Co-Founder of Future Beauty Labs, and a four-member VisitScotland Themed Years team including Amanda Thomas, Global Influencer Marketing Manager, have undertaken the difficult task of choosing the finalists from thousands of entries received.
Flashbulbs will pop as guests on the day - after walking the Graypaul Ferrari Glasgow red carpet - arrive to a dramatic digital photo wall; a truly insta-worthy moment.
A reception presented in celebration with Whispering Angel; the world’s most glamorous rosé,will welcome the influencer cognoscenti thereafter.
The much-anticipated awards ceremony hosted by Arielle Free and supported by sponsors Moet Hennessy, Laings and Overgate, will follow.
The SCOTTISH INFLUENCER AWARDS celebrations will continue in style into the evening at a hot-ticket Whispering Angel Official After Party with Special Guests Illyus & Barrientos.
There’s still some tickets on sale for the much anticipated event at £45 per person which include red carpet arrivals, Whispering Angel reception, awards ceremony with Arielle Free and Whispering Angel Official After Party with Illyus & Barrientos. Available via https://www.eventbrite.co.uk/e/scottish-influencer-awards-tickets-390972608597
SCOTTISH INFLUENCER AWARDSNOMINEES
SUPERINFLUENCER
@emilyshak – Emily Shakarji
VISITSCOTLAND: YEAR OF STORIES - INFLUENCER OF THE YEAR
@andythehighlander – Andrew McAlindon – 273k
Scottish actor, charismatic tour guide and highlander.
@scotlands_stories – Graeme Johncock and Molly the Lab – 63k
A man and his dog exploring Scotland’s extraordinary stories.
@myprettycotland – Sayra Perkins – 84k
Scottish wanderings through Edinburgh, mostly looking up.
@traveltwo_ - Tom and Laura – 118k
Exploring the great outdoors, Guide to Scotland’s East Coast
@mylittleedinburgh – Zoe Stewart – 290k
Come a wee wander with this rain-loving, tea-drinking creator of beautiful content.
INFLUENCER OF THE YEAR - FOOD
@hebrideanbaker - Coinneach MacLeod – 76k
Traditional family recipes reimagined and wee stories from the Scottish islands.
@rebeccacooks_ - Rebecca Gerrard – 11.5k
A sustainability-focussed celebration of Plot life with top tips for beginners and delicious recipes.
@hey_renu – Renu Bhardwaj – 36k
Imaginative and inspiring food waste recipes and delicious vegetarian cooking reels.
@scotlandedit – Sonya Walos – 8k
Indulgent but easy to follow food recipes with a strongseasonal focus presented in exceptionally slick, aspirational and beautiful reels.
@sarahrankincooks – Sarah Rankin – 5k
Face-stuffing, belly-filling glorious gluttony by Masterchef 2022 finalist.
INFLUENCER OF THE YEAR – DRINK
@beerhooligans – Beer Hooligans – 2.5k
Five-strong team willing to fight for those epic brews.
@onthesauceagain - Inka Larissa – 23k
Glassware obsessed whisky enthusiast, co-founder of @whiskysisters podcast.
@scottishmixology - Jack Jamieson – 38k
Inspired cocktail recipes and dreamy reels with a tartan twist, home bartender.
@liquidgoldie – Liquid Goldie – 7k
Sipping and mixing on a cool insta-worthy grid with quirky #soundtrackmyfriendsdrink challenge.
@withgrape - Tabitha Watson – 4k
Wine consultant, advisor and Grape Goddess.
INFLUENCER OF THE YEAR – HEALTH & WELLBEING
@bodyby_amy – Amy Hill – 9k
Personal trainer, fluent in BSL, healthy life lessons, and honest conversations about being a CODA.
@beccamariawatson – Becca Watson – 10k
Wellness and positive mindset messaging delivered in high quality reels to 125k Youtube subscribers.
@caldamac – Calum MacLean – 24k
Wild swimming enthusiast, challenger to sea monsters, champion of Gaelic language, presenter.
@frazermcglinchey – Frazer McGlinchey – 3k
Vibesmith, mindfulness meditation teacher, creator, yogi, bibliophile, pal, lover of kindness.
@ronamcmillan – Rona McMillan – 11.5k
Exciting, empowering adventures, soaking up nature, with the slickest of reels and most stylish grid.
INFLUENCER OF THE YEAR - FAMILY
@catqb – Cat Cubie – 15k
Family blogger, published author and host of award-winning podcast @thesleepmums.
@coleandabbie – Cole & Abbie – 2.9 million
Fun, informative, honest family stories, and journey through IVF, to 2.9 million TikTok followers.
@a_mothers_tale – Emma O’Donnell – 54k
Keeping it real, wholesome family stories with charmingimagery and chatty interactions.
@winging_mamahood - Jasmine McInnes – 34k
Family fun, cooking demos and recipes, kids clothing reels, and things to do on a budget.
@mylittlewildlings - Zoe Stewart – 76k
Gorgeous profile celebrating the ordinary magic of everyday motherhood with four super cute kids.
INFLUENCER OF THE YEAR – TRAVEL
@ontheroadagaintravels – Ashley McAfee & StuartConway – 30k
Engaging, well-soundtracked reels and informative Places to Visit in Scotland eight-part series.
@alittlebitofclaire - Claire Ferguson – 24k
Heavy on character, low on carbon footprint travels. Also runs the wonderful @honestlyscotland, devoted to Scotland’s best honesty boxes.
@marisa.vogiatzi – Maria Vogiatzi – 13k
Digital nomad, budget travelling Scotland and the world solo on public transport.
@megbeaudry – Meg Beaudry – 11k
Canadian ex pat exploring the best of Scotland, story series including Epic Scottish Filming Locations, Seven Reasons Why You Need To Visit, 24 Hours In…
@theweewhitedug – Samantha Grant – 51k
Harris Tweed-wearing dandy dug, castle lover, hiker, lover of treats.
INFLUENCER OF THE YEAR – LIFESTYLE
@amybell – Amy Bell – 146k
Glamorous, humorous stories to make your heart sing.
@the.lifestyle.hunter – Gemma Hunter – 39.5k
Fashion, food and life by the seaside.
@theeverydayman - John Robertson – 25k
Dynamic curated mix of all things fashion, fitness, travel, culture and honest product reviews. Also runs The Everyday Man, the UK’s leading online magazine for men.
@blublazerguy – Scott McGlashan – 8k
The go-to digital creator for aspirational travel, skincare and lifestyle. Also @blublazerguy_fragrances; serving up Face with Fragrance.
@thankfifi – Wendy Gilmour – 21.6k
Scottish style menagerie of fashion, interiors and travel. Daily outfits @thankfifiwears.
INFLUENCER OF THE YEAR – INTERIORS & DESIGN
@annacampbelljones – Anna Campbell-Jones – 19.5k
Charismatic interior designer and Homes of the Year presenter, bringing interiors and design into the mainstream national conversation.
@casalawson – Alex Lawson – 221k
Empowering others to try DIY, sharing all thing power tools, styling and making a house a home. Grand Designs Live speaker.
@formandbalance – Emma Carberry – 11.5k
Telling stories through thoughtful design, beautiful objects. Slow renovation with a dose of reality.
@ourkelvinsidecorner - Stuart McCondichie & Roger Campbell – 7.2k
Two men, one 1880s Glasgow renovation. Dreamy period revamps and design empowerment.
@homewiththemarks - Mark Strachan – 24k
Documenting the renovation of Mark's grandparents house in Aberdeenshire. Started 2017.
INFLUENCER OF THE YEAR – ARTS & CULTURE
@clydebuiltradio – Andrew Thomson and Claudia Ioana Vasiliu – 11.5k
Bringing Glasgow to the world, from a broadcasting home in The Barras.
@scotlandhistorytours - Bruce Fummey – 153k
Unique History of Scotland storytelling from Bruce’s Scottish perspective, to an audience of 153k YouTube subscribers.
@edinbugh_jazz - Fiona Alexander – 4.5k
Producer of world class jazz and blues festival with inclusive, accessibly priced streaming focus and strong digital and social engagement.
@glasgowist – Paul Trainer – 26.6k
The best people and places in Glasgow, filtered. Wandering aimlessly with intent, bringing fast news on events and trends.
@thebrawandthebravepodcast - Lisa Kennedy – 3.8k
A podcast about people and their passions. Lisa blethering to #brawbrave humans who do what they love.
INFLUENCER OF THE YEAR – STYLE
@carolinestylehacks – Caroline Cook – 115k
Champion of considered fashion, sustainable labels, pre-loved style and indie boutiques.
@louisahatt - Louisa Hatt – 14k
Curated style must-haves in slick reels by this former international fashion model.
@jillyisabella - Jilly Isabella Cross – 114k
Youthful, fun and engaging style content with original and creative twists across reels.
@shaunamcgregor - Shauna McGregor – 12k
No fuss, hip urban cool, slacker chic style reels with hot soundtracks to match.
@thegentlemanselect – Peter Gemmell – 8k
Stylish content for men, framed within slick, aspirational photography and tasteful, minimalist reels
INFLUENCER OF THE YEAR –BEAUTY
@Hannah Lou Robinson/@_sundaybest_ - Hannah Lou Robinson – 26k
Renowned Edinburgh manicurist, lover of colour, nail art, and founder of Sunday Best hand painted press on nails.
@jamiegenevieve – Jamie Genevieve – 1.4 million
Globetrotting beauty YouTuber and blogger, professional artist to the stars, founder of vegan Vieve cosmetic range, devoted army of fans.
@mmaddiehill – Maddie Hill – 500k
20 year old Orcadian, sharing her astonishingly creative makeovers and content to half a million highly engaged followers in a refreshing youthful style. Content creator for BBC Social.
@baby.skin - Ruby Rose Harrigan – 24k
Skincare reels, beauty tutorials, honest product reviews, safe tanning, self care.
@sarahillmakeup - Sara Hill – 81k
Celebrity makeup artist with an international reach. The go-to for international red carpet premieres, magazine covers and global runway shows. Loves Glowing Skin.
INFLUENCER OF THE YEAR – VISUAL
@artpistol – Art Pistol – 3.5k
Art gallery nailing the ‘gram with the UK’s most progressive emerging and mid career artists.
@franmart – Fran Mart – 194k
Exquisite, moody, quintessentially Scottish images by this Spanish observer and photographer based in rural Scotland.
@jessicarosebird – jessrosebird – 15.5k
Artist and award-winning fashion illustrator with clients including Harrods, Armani, Samsung, M&S, Edition Hotels and WeTransfer.
@openclosedundee – Open Close Dundee – 3.6k
Local artists brightening up the streets, alleyways and forgotten corners of Dundee with street art.
@whimsicallush – Suzanne Scott – 7k
Illustrator, artist, storyteller, inky adventurer operating under the name of WhimSicAL LusH with works found on Dundee’s Discovery Walk, Oor Wullie’s Bucket Trail and Ninewells Hospital Children’s Operating Theatre.
INFLUENCER OF THE YEAR - INSPIRATION
@graemes91 – Graeme Sutherland – 337k
A heartwarming and heartbreaking openconversation, led by Graeme on Tiktok, on living with his mother’s Alzheimer’s and the devastating impacts of the illness.
@lesswastelaura / @lesswastewarriors - Laura Young – 52k
Climate activist, environmental scientist, sustainability and ethical influencer using the power of social to help save the environment.
@jojofraser – JoJo Fraser
Podcaster, vlogger, motivational speaker and author smashing the stigma around mental health.
@refuweegee - Selina Hales – 26k
Founder of community-led charity welcoming people in true Weegie style with upbeat and engaging reels highlighting Selina and her team’s work.
@weareherescot – Ica Headlam – 4k
Founder of a dedicated social space supporting and raising the voices of Black People and People of Colour creatives, with digital #ScotlandBites podcast.